Ep. 60: Ex-YouTube employee reveals the secrets behind viral videos ft. Hayley Rose

This week on The Creator Spotlight Podcast, Francis is joined by Hayley Rose, a former Google and YouTube employee turned YouTube growth strategist. Hayely has worked with some of the biggest channels on YouTube, growing them from zero views to hundreds of millions. In this podcast Hayley breaks down the five steps that every creator should follow to get more views, grow on YouTube and build a sustainable career in the creator economy.

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Hayley

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Timestamps

00:00:00 Introducing Hayley Rose

00:03:00 The three services of The Upload Club

00:05:44 The actual purpose of a thumbnail — it’s not what you think

00:08:05 YouTube's most important metrics to focus on

00:12:20 The five steps every creator must know

00:15:22 Step 1: The Idea

00:19:14 Step 2: Pre-production

00:25:22 Step 3: Shoot day

00:28:35 Step 4: Edit

00:38:18 Step 5: Upload

00:43:37 Hayley's experience working at YouTube

00:50:55 Huge opportunities in the creator economy

00:57:32 What makes a creator?

00:59:55 Ex-YouTube employee's thoughts on the algorithm

01:01:50 Tactical advice for creators