Ep 60: Bradley Martin - Optimizing Your Donor Lifecycle

Today's special guest is Bradley Martin, Senior Director of Customer Acquisition at donor management software provider Kindful. Bradley shares practical tips and best practices for nurturing donor relationships in an effective and sustainable manner. In this session, learn:

• The donor lifecycle: Retention, Acquisition and Upgrades
• How to set goals for donor acquisition
• Bolster fundraising efforts with donor segmentation
• Top fundraising mistakes development pros make, and more!

To learn how you can make donor management easier for your organization(s), head to www.kindful.com and request a personalized demo.