Ep. 6- Step-by-Step Guide to B2B Lead Generation on LinkedIn
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Ep. 6- Step-by-Step Guide to B2B Lead Generation on LinkedIn
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In this episode of Marketing for Founders, Adam Shaw provides a step-by-step guide on how to generate B2B leads on LinkedIn. He outlines the common mistakes people make and shares his proven system for connecting with and converting qualified prospects.
Bio:
Adam Shaw is the founder of Marketing for Founders, a company that provides marketing services for B2B SaaS startup founders. He has extensive experience generating leads on LinkedIn.
Main Discussion Points:
- Create a lead magnet like a newsletter, webinar, or office hours to attract qualified prospects (01:01)
- Build a focused audience list in LinkedIn Sales Navigator with specific criteria to target the right people (02:07)
- Write a simple, personal outreach message template (04:30)
- Send 20-50 connection requests per day and send template to new connections (05:03)
- Schedule demos with engaged connections who respond positively (06:13)
Links and Contact Info:
linkedin.com/in/adam-shaw-stl
Marketing for Founders
adam@marketingforfounders.com