Ep 6. Sober Isn’t the Finish Line: Rituals, Reframes & Endurance with Bill Matthews

What if sobriety isn’t the goal—just the doorway? In this conversation, Bill Matthews shares how a DUI sent him to rehab… and into a life of recovery, purpose, and endurance.
We unpack the rituals that actually stick, the language shifts that change outcomes, and why tribe is the multiplier for every transformation.

Expect “aha” moments you can put to work today, whether you’re sober-curious or rebuilding your foundation.

🎧 Highlights:

• Bill’s forced rehab & the truth about “deciding” to get sober
• How community beats willpower every time
• Rituals vs. habits — and the floor/ceiling rule
• Sober October done right
• Endurance, leadership, and daily alignment

🧭 Takeaways:

• Build rituals with a floor and a ceiling—consistency > intensity
• Change your language, change your results
• Engineer daily awareness—train your brain to notice what matters
• Borrow a tribe until it’s yours

📩 Next Steps:

• Subscribe & review to keep the conversation rolling

Chapter Markers / Timestamps

00:00 – The truth about “deciding” to get sober
03:00 – Tribe > Willpower
05:00 – Rituals that last
09:00 – Sober October done right
19:00 – Find your mountain
25:00 – Alignment & leadership

Resources / Links

Books & Ideas Mentioned:

• Meditations — Marcus Aurelius
• The Daily Stoic — Ryan Holiday
• The Five Regrets of the Dying — Bronnie Ware
• Oxygen Advantage — Patrick McKeown
• 12-Step Recovery — “a God of your understanding”

Connect:

• Todd: https://www.instagram.com/toddsquires_/
• Bill: https://www.instagram.com/cornermancoaching/