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Ep 6. How to Segment, Build Trust, and Convert Podcast Audiences [The Circles of Influence Marketing Framework Deep Dive]
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Ep 6. How to Segment, Build Trust, and Convert Podcast Audiences [The Circles of Influence Marketing Framework Deep Dive]
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Segment your audience by trust to balance value and sales — and turn listeners into loyal buyers.
This AI-powered deep dive, authored by Donna Kunde and powered by Amplified Intelligence, unpacks the Circles of Influence Marketing Framework — a powerful approach that helps creators and podcasters segment audiences according to trust levels and engagement readiness. Stop guessing what to offer and start guiding listeners on a clear path from awareness to loyalty.
In This Episode, You’ll Discover:
How to master the art of knowing what to say, when, and to whom — raising trust and conversion rates.
By the end, you’ll have a system for transforming casual listeners into loyal buyers, all while avoiding burnout.
- The three Circles of Influence:
- Inner Circle: High-trust, ready for offers and webinars
- Growth Circle: Considering you, needing educational campaigns
- Awareness Circle: Just bumping into you, respond to light, shareable content
- How to alternate spotlight (sales) campaigns with educational (value-building) campaigns for optimal engagement
- Why rhythm is key — too much selling burns out your audience; alternating builds trust and boosts conversions
- Real application: Turning followers into loyal buyers by slowly moving them through the circles
This is the proven framework referenced in this episode, with audience segmentation, specialized campaign types, and practical rhythm management — all based on trust building.
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Authored by Donna Kunde | Powered by Amplified Intelligence