Ep 59: Jeff Gavette

Thinking about adding modalities—or rescuing that “whiz-bang” device from the closet? Jeff explains how to turn equipment into outcomes and revenue: train the team, script patient messaging, bake it into workflow, and use smart incentives so the tech pays for itself. He also breaks down how to vet vendors, warranties, and hype, plus a quick intro to high-energy inductive therapy (no gels, no disrobing).