Ep 59: How to Manage Distributor Relationships with Pernod Ricard’s John Glazewski

Listen and learn from an expert. John Glazewski, Director of Distributor Partnerships at one of the largest wine companies in the world, shares his wisdom on how to succeed in distribution, which can be summarized as follows: Show Up. Hear his advice on strategies for choosing the right market and distributor; how to engage with your distributor to obtain maximum performance in their market; the importance of distributor depletion, inventory and accounts sold reporting; and leveraging wine club customer relationships to maximum effect in wholesale markets.

https://www.pernod-ricard.com/en

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Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran