Ep. 58: Reframing Sales from Something Icky into Impact Work

The word "sales" makes most of us want to run in the opposite direction. We didn't become chiropractors, coaches, or service providers to be salespeople. We did it because we genuinely want to help people transform their lives. But here's the uncomfortable truth we're diving into today: if you can't close the sale, you can't create the transformation. And that's not just bad for business. It's bad for the people who desperately need what you offer.

This episode is about reframing everything you think you know about objections. They're not actually objections. They're invitations. Invitations to establish authority, to tell stories, to help people see the value they can't quite see for themselves yet. When someone says "I can't afford it" or "I need to think about it," they're not necessarily saying no. They're asking you to help them say yes. And if you're not confident enough, eloquent enough, or practiced enough to handle those moments, you're not just losing a sale. You're potentially changing the trajectory of someone's entire life.

🔥 In This Episode:

• How to handle "It's too expensive" without immediately discounting your service or scrambling to justify your worth
• The scale question that changes everything: "On a scale of 1-10, where would you put yourself?" and how it helps you isolate what's really holding them back
• What to do when someone needs to "talk to their spouse," including offering to record yourself so they can share your actual words instead of their overwhelmed version
• Why silence after presenting your offer is your best friend, and how filling that space with nervous energy is sabotaging your sales before people even respond
• Role playing isn't optional: record yourself answering common objections, listen back, and ask yourself "Would I buy from me?"

If you don't show up with passion, fire, and conviction for what you do, that energy will transform someone else's ability to say yes or no. Sales isn't about being salesy. It's about being so grounded in your impact that you can lead people through their own fears and into the life they're asking for.

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