Ep. 578 | Inside Roku’s programmatic playbook: daily rigor, culture fit and the future of CTV

Roku’s John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are shaping the future of CTV advertising.

🎙️ Episode summary

In this episode, John Rogers, director of global programmatic partnerships at Roku, takes us inside the systems and leadership principles driving Roku’s programmatic growth. We explore why the old sales playbook no longer works, how Roku balances programmatic and direct sales, and why ambiguity is becoming a competitive advantage in ad tech.

🔑 What you’ll learn

• How Roku uses daily rigor to run programmatic like a high-performance engine

• Why culture fit and curiosity matter more than a big Rolodex

• How to empower teams to make decisions without perfect data

• Why performance CTV is the next big industry shift

• How collaboration across sales channels creates revenue tailwinds

  
  

  💬 Standout quotes

  “Daily rigor is the hill I’ll die on.” — John Rogers
  “If your team doesn’t feel safe taking risks, you’ll never win.” — John Rogers

  
  

  About John Rogers

  John is an ad tech veteran, starting at Advertising.com in 2002. Leading teams through acquisition, hyper growth and even bankruptcy, he has developed an approach to driving client-focused teams to strong results in BD. He has been at Roku for 6 months and is developing their mid-market platform approach, focused on SSPs, DSPs and reseller partnerships.

  
  Connect with John.

  
  

  Visit our website.