Ep. 57 The Stern Truth: Where is Your Hidden Revenue Opportunity? with Doug C. Brown

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I sit down with Doug C. Brown of CEO Sales Strategies in this episode. He and I talk about how to increase your revenue and increase the growth trajectory of your business.

He first started his business journey when he was a kid working with his dad. That turned into working for a company owned by Tony Robbins. During his time there, Doug was able to do something amazing – look at the numbers, see where money was hiding, and free it up to make the company grow from $9 million-$27 million in just 18 months

Doug breaks down the power of finding hidden revenue with his own example, simply changing the sales script, the company dropped their refund rate to less than 1% within 48 hours. That’s something that ads and marketing just can’t do.

We dive into one of Doug's many golden nuggets, speed to contact. He emphasizes that waiting even five minutes to respond to a lead versus one minute can drop your conversion rate significantly. Take the lead and show your prospect that you're a real person who cares. Start to build that trust from the first interaction.

Doug also tackles follow-up strategy, which is something so many small business owners struggle with. And the golden nugget on follow-up frequency: it's only creepy when it's not value-laden.

Doug shares something from a mentor that is a great golden nugget – “Whatever you try in life will take 2-3 times longer and cost two to three times more than you think.” But if you have someone helping you be more effective and efficient, it might only take 1-2 times what you thought. And it’s exactly why you need outside perspectives on your business, whether it's a coach, mentor, a group, or someone like Doug, who finds those hidden revenues.

Grab a pad of paper and a pen (I know I say that all the time) because the golden nuggets in here are so incredible. I hope you enjoy this episode as much as I do.

Connect with Doug here:
www.ceosalesstrategies.com
[e-mail]
www.linkedin.com/in/dougbrown123

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