Ep. 56 The Stern Truth: The Power of Failing Forward with Audree McIvor

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Audree McIvor went from running a cannabis store to owning a counselling clinic. And this isn’t her first time around the business block - this is her third business, so she has a lot of golden nuggets to share.

She’s quite comfortable with being active, moving from industry to industry (maybe it’s the mom in her). Audree even works part-time at another clinic to make sure she’s growing and learning to make her practice even better.

One business mantra that she understands well is that you will fail but accepting that failure is a big piece of growth. Some people get comfortable being comfortable but that’s where the learning, the growth stops. Failing is part of the growth mindset, whether we like it or not.

We also get into coming out of your “safety bubble” and how to, essentially, fail forward. That risk that you take, whether it’s a business or a relationship or whatever it is, is a challenge, and Audree emphasizes that it takes patience to sit with that discomfort.

Be realistic about what you want and take time to plan your goals. That planning is an investment in your future self. Have a network to support you for WHEN you fail. These are just a few of the golden nuggets Audree gave us this episode and they are truly golden.

Sometimes, failure is the only option because you step outside of your comfort zone. But let me ask you this - what if you fail forward?

Connect with Audree here:

Website: www.momentouscounselling.ca

Email: [e-mail]

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I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

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