Ep 54: Comparison Almost Killed My Brand and Here's What I Did about It

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Are you trying to build a warm, personal brand—while sending cold, corporate emails?

In this episode, Assia shares about a time she lost her voice in her own business. What started as a vision for a community-first, family-centered childcare center quickly got muddied by comparison, corporate expectations, and industry norms.

Whether you run a brick-and-mortar or an online brand, this episode is your reminder to come back to your vision, your voice, and your vibe.

Tune in to hear:

• Why comparing yourself to competitors can kill your creativity
• The subtle ways “industry speak” sneaks into your messaging
• How Assia reclaimed her voice (and rewrote every email)
• The difference between “professional” and “personal” in small biz
• Why people don't want perfect—they want you

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