Ep 53: Why 90% of Ad Ideas Should Fail and How AI Helps You Find The 10% | with Brett Friedman of The Creative Strategy Agency

Takeaways:

• Claude’s “style” prompts let you analyze accounts through fresh lenses.
  
  
• You can simulate 100s of expert perspectives to improve creative ideation.
  
  
• Use Notion and Asana to build real-time dashboards powered by LLMs.
  
  
• Bain’s 30 value props make for powerful messaging test frameworks.
  
  
• AI can help uncover underserved audiences using identity + hobby data.
  
  
• Power laws mean chasing quantity can yield quality — with strategy.
  
  
• Skip the “AI agent” hype—insert AI where it enhances your decision-making.
  Taste is learnable: train on real ad performance, not assumptions.

Check out Brett's agency here:

The Creative Strategy Agency

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)