Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesHave you ever watched someone less qualified than you get all the media attention? It's beyond frustrating when you're the real expert, but someone else is landing the press coverage and recognition you deserve. The truth is, waiting until you're "big enough" for PR is costing you clients, credibility, and opportunities right now.In this episode, powerhouse publicist KJ Blattenbauer reveals why visibility isn't vanity, it's strategy. She breaks down exactly how small businesses and service providers can get press coverage without celebrity budgets or massive followings.What You'll Learn:✅ Why experts stay invisible (and the costly mistake of waiting to "be ready" for PR)✅ The foundation work that makes or breaks your media opportunities (Hint: It starts with message congruence.)✅ How to identify newsworthy stories hiding in plain sight within your businessReady to stop watching less qualified competitors steal your spotlight? KJ shares the exact steps to position yourself as the recognized leader you already are. Subscribe and listen now to transform your visibility strategy.Episode Highlights00:00 Introduction: Meet KJ Blattenbauer, Powerhouse Publicist02:00 Success Story: Marble Kitchen Design Firm's 12-Month Waitlist07:00 The Bottle Effect: Why You Can't See Your Own Story09:00 The Biggest Mistake Experts Make with PR11:00 Three Steps to Prepare for Media Pitching13:00 Visibility vs. Vanity Metrics15:00 The Power of Message Congruence Across All Platforms23:00 Action Step: Get Your Foundation in OrderMore About KJ BlattenbauerKJ Blattenbauer is a veteran publicist, brand strategist, and author with nearly three decades of experience turning bold ideas into national headlines. Known for her fearless messaging and sharp media instincts, she’s helped shape and elevate some of the most recognizable brands in business, lifestyle, and beyond. As the founder of Hearsay PR and the author of How to Be a Media Darling, KJ blends strategic storytelling with no-fluff advice to help entrepreneurs own their voice, build lasting authority, and get seen where it counts.Website: https://www.hearsaypr.com/Book: https://www.amazon.com/Media-Darling-Karen-Jayne-Blattenbauer/dp/1670775240Instagram: https://www.instagram.com/hearsayprInstagram: https://www.instagram.com/kjblattenbauerHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #VisibilityStrategy #PRforExperts #MediaCoverage #SmallBusinessPR #ExpertPositioning