Ep. 5: Understanding the Sophistication of Your Market and Program Promise

When marketing professionals talk about a sophisticated market, what they are really talking about is attracting quality paying clients.

Based on 20+ years of marketing experience, my definition of a high-paying quality client is a client that will pay more than $3,000 for a service.

Many will pay that much and more for a service. Sophisticated prospects make a series of decisions in buying services, but the first decision is to buy from those who can solve their unique and specific problem. As you market your program services and build connection with your dream client, you must amplify your Program Promise and understand how they make buying decisions. Once you understand their impetus, your conversion rates will increase...as well as your profit margins.

I'm breaking down the psychology of how they make decisions and showing you how to apply this to your program to make it profitable and sustainable.

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