In this episode of Marketing for Founders, host Adam Shaw shares how B2B SaaS founders can use Reddit to win deals and gain trust. Learn how to find subreddits your customers and prospects use, how to build credibility on a social platform filled with skeptics, and start real conversations that your prospects will respond to.

Interested in Adam's step-by-step guide to Reddit Marketing for B2B SaaS Founders? You can download it here [NEED LINK].

Best Moments:

[02:57] Setting up your Reddit to get leads
[04:36] Engaging founders on Reddit with lead magnets
[05:54] Posting vs. commenting on Reddit to engage with your audience
[10:05] Tips for using Reddit as a sales channel
[11:35] Tips for getting replies on Reddit
[12:22] Replacing promotional content with real conversations that convert customers
[14:25] Engaging with potential customers on social

Important Quotes:

[00:43] "50% of all of my leads to come from just answering questions for less than an hour per day."

[10:32] "I made a huge mistake when I got started with Reddit. I tried to contribute to communities that I'd never been on with content that I wanted to write about."

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