Ep. 49 The Stern Truth: Business Hacks with Leslie Hacker

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Aside from having one of the coolest names, Leslie Hacker has a keen business sense.

Leslie started her marketing and PR business in 2015 while taking care of her sick parents. She prefers to call herself a consultant and a communicator, since that’s really at the core of what she does.

The episode gets into the idea of being uncomfortable, which, let’s be real, no one really likes. But for Leslie, she knows that when businesses do the same thing over and over, those things eventually won’t work.

We talk over the analogy of putting your oxygen mask on when you’re on an airplane before helping others. One of Leslie’s golden nuggets (which I’m calling Business Hacks for this episode) is that her work is better when she has oxygen.

Leslie told us how she’s noticed that when she works with a company that she’s a customer of herself, that’s when she’s most passionate about the job. For her, that’s when it’s more than just money.

That being said, we also get into being cautious with your passion. It could take you down a dark path. The businesses and clients that we work with, or that anybody works with, for that matter, might not always be a fit. We have to be careful where our passion takes us and discern from that to make the most of our time and energy.

Get in touch with Leslie here to book a strategy session:

Website: hackercommunications.com
Instagram: @hacker_communications

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