Ep. 49 - The Price of Football: Financial Sustainability in the Game, Kieran Maguire

In this episode, Caron and Lee dive into the finances behind the beautiful game with football finance expert Kieran Maguire - author, lecturer, and co-host of 'The Price of Football' podcast.

Kieran breaks down why clubs earn billions yet still struggle to make a profit, how the Premier League’s Profit and Sustainability Rules really work, and why ownership models raise big ethical questions. From creative accounting to the rise of the women’s game, he reveals what football can teach us about money, risk, and responsible decision-making.

Whether you’re a football fan or simply want to understand financial sustainability in action, this episode turns headlines into meaningful lessons about the numbers that shape the sport.