Ep 49: Everyone Is on the Sales Team: Agency Growth Lessons from Cody Wittick

Key Takeaways

• Cody started an agency for autonomy, impact, and leadership after working brand-side.
• Brand experience helps agencies better empathize with clients and avoid "echo chambers."
• Agencies must balance compassion with the courage to push back strategically.
• Everyone in an agency is always part of the sales team—retention starts from day one.
• COVID’s boom and bust taught Kinship about overhiring and managing headwinds.
• Kinship evolved from a niche influencer marketing agency to an e-commerce growth agency.
• Adding mandatory services like paid media and financial forecasting significantly improved retention and results.
• AI will reshape agencies; Kinship hired a Director of Automation to integrate it into operations.
• Major lessons: choose the right clients, say no to bad fits, pivot quickly, and focus on long-term partnerships.
• Strong core values and integrating them into every process is essential for agency growth.

Check out Cody's agency here:

https://www.kynship.co/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)