Ep. 48: Stickerwars: Past, Present & Future

In this episode of Andrea Lake 101, Andrea discusses her journey with Sticker Junkie, including the challenges and triumphs of scaling the business at an unprecedented rate of 500% per year. She reflects on her experience on The Apprentice, the importance of building a supportive mastermind group, and the strategies for effective marketing. Andrea also emphasizes the significance of maintaining a positive mindset and fostering a strong team culture as they navigate the ups and downs of entrepreneurship.

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00:00 Introduction to Sticker Wars and Scaling Challenges

00:04 The Aftermath of The Apprentice

12:52 Current Strategies and Future Plans

17:00 Marketing Strategies: Conversion vs. Branding

24:42 Scaling Up: Revenue Growth and Future Planning

33:13 Navigating Challenges: Legal Issues and Supplier Relations

34:50 Mindset and Team Culture: Building a Positive Work Environment