Season 2 Ep 44: ASKED AND ANSWERED - The most damaging thing you can do in your business

This week we are answering questions from our audience--first up is one of my FAVORITE hills to die on and what I consider one of the most damaging things you can do for your business.

It is not a smart business practice to sell blocks of time as a designer because this is not an effective way to market and value creative brilliance. Selling based on the end product or creative vision is a better approach for setting yourself apart from competition. By selling transformational spaces and having confidence in your pricing will show your clients you know what you are doing and you are a professional.

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The Design Paradigm