Ep 44 - What Is Marketing Attribution and How Do You Use It?

Are you tracking all of the interactions a prospect has with your brand as they progress through your buyer’s journey? Do you know which interactions trigger action and which interactions don’t? In this episode, Frank and Joe talk through the in’s and out’s of marketing attribution. Understand what it is and its function. Explore when an organization should start looking into marketing attribution, how to get started, and several common pitfalls to avoid when utilizing attribution.

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