Ep. 42 with Lauren Lancaster | Realtor, KW - Lancaster Collective

Lauren Lancaster joins us with a story that blends entrepreneurship, motherhood, and the art of reinvention. With eight years in real estate, her journey began long before her license—shaped by previous careers, a desire to build something lasting, and a calling to be a mom above all else.

She started as a buyer’s agent in 2017, eventually stepping out on her own. Known for her “bougie” taste and systems-driven mindset, Lauren leaned into creating structure early on—something that carried her through chaotic moments like COVID. But real growth came through learning when to let go.

Motherhood didn’t follow the script. After having her son August, she expected her best business year yet. It wasn’t. Instead, she learned that entrepreneurship, like birth, requires flexibility and grace. Where she allowed her birth plan to shift, she held too tightly to business expectations—and that contrast taught her the value of being fluid.

Relationally, she shares the tug-of-war real estate brings—boundaries, communication, and the need to align your energy with your season of life. She began protecting Sundays and reassessing how her time was spent, especially as a new mom.

A pivotal shift came when she leaned into her local mom community—playdates, classes, connections—and unexpectedly found fulfillment outside her business. After parting ways with her business partner, she launched “Hey Mama,” a passion project turned business foundation. What started as a newsletter and meet-ups completely uprooted and rebuilt her brand.

Lauren speaks to the slow, often non-linear evolution of self. She reminds us that there’s no race to figure it all out. You write the story. Sometimes you rewrite it. And sometimes, you discover chapters you didn’t plan for.

Looking ahead, she envisions supporting other entrepreneurial women, blending her coaching heart with a long-term vision that allows her to say yes to both her business and her son.

Her advice? Trust yourself more. You don’t need it all figured out. You just need the courage to begin—again and again.

Connect with Lauren:

• IG
• Website
• Newsletter

Contact the Host, Kelly Kirk:

• Email: [e-mail]

Get Connected/Follow:

• IG: @ryh_pod & @thekelly.tanke.kirk
• Facebook: Reclaiming Your Hue Facebook Page
• YouTube: http://www.youtube.com/@RYHReclaimingYourHue

Credits:

• Editor: Joseph Kirk
• Music: Kristofer Tanke

Thanks for listening & cheers to Reclaiming Your Hue!