Ep 40 - From the Paddock to the Lab: Animal Wellbeing and the Future of Livestock with Dr Michael Lawrence (MLA)

In this episode of Selling in the Paddock, I’m joined by Dr Michael Lawrence, Program Manager of Animal Wellbeing at Meat & Livestock Australia (MLA).

Michael’s journey spans continents and careers — from a hands-on cattle vet in rural Australia and the UK (where he was part of the national response to the Foot and Mouth outbreak) to leading MLA’s animal wellbeing research portfolio.

We unpack:

• The balance between animal health, welfare, and biosecurity — and why they’re inseparable.

• The difference between discovery research and translational research, and how both shape the future of agriculture.

• What true animal wellbeing means, beyond compliance and into productivity, sustainability, and care.

• How communication and influence have evolved in the livestock industry — and what scientists, vets, and producers can all learn from each other.

• Why conflict and curiosity are vital ingredients for innovation and change.

This conversation is honest, curious, and full of insights on bridging science, people, and purpose in Australian agriculture.

📍 Listen now to learn how improving animal wellbeing drives better outcomes — for producers, animals, and the entire red meat industry.