Ep. 4- Create A Content Funnel In A Day

In this episode of Marketing for Founders, host Adam Shaw discusses how founders can build a high-converting content funnel by only spending 1 hour per day (or 5 hours per week). He shares how he drives at least 10 new leads per week using this approach across platforms like Reddit, LinkedIn, and his newsletter.

Key Discussion Points:

- Start by connecting with people on LinkedIn and providing value by commenting thoughtful, actionable advice that you can repurpose into posts (00:00:38)

- Create posts that facilitate conversations around topics your ideal customers care about (00:01:50)

- Gently promote your newsletter by mentioning it in comments and posts to drive sign-ups (00:02:09)

- Set up a newsletter in 2 hours using Beehive; define a very specific target audience (00:03:27)

- Structure your newsletter with: a personal intro, value-based content focused on an outcome, and a call to action (00:04:39)

- Host free monthly office hours on LinkedIn and invite newsletter subscribers to attend (00:05:19)

- During office hours, provide hands-on help and showcase how your product takes things further (00:06:26)