Ep 36. Practical Steps from Think and Grow Rich: Applying Specialized Knowledge for Entrepreneurs

The confidence to speak your truth can transform your business—and your life. Discover the formula that turns ideas into real results and learn why being a true subject matter expert starts with you.

What you need to know

Specialized knowledge is the missing link behind every successful idea. As shared from “Think and Grow Rich,” imagination and a great idea are powerful—but only when you back them up with focused expertise and a structured plan. Charging what you’re worth isn’t just business sense; it’s about valuing yourself and ensuring others do, too. Put your learning into practice immediately, and watch your value increase along with your confidence.

What you need to do

Get clear about the kind of specialized knowledge you need, and understand why you want it. Make sure this knowledge fits your life’s purpose. Invest in yourself—research, learn, and don’t hesitate to apply your skills right away.

Charge what you are truly worth, knowing that as your expertise deepens, your value grows. If marketing feels out of reach, get specialized marketing knowledge—reach out to resources, tune in to IBGR’s world-class marketing experts, and ask questions.

Your Next Step

Identify your biggest idea and pinpoint where you need more knowledge. Commit to learning and immediately put those skills to use. Join the community for support, and catch next week’s episode for a deep dive into organized planning—your guide for turning knowledge and ideas into lasting business success.