Ep 36: Aligning Human Behavior w/ Business Needs: Why People Push Back (w/Amanda Jane Lee)

Business goals and human behavior don’t always line up — and the friction can stall progress, frustrate teams, and leave leaders scratching their heads. In this episode, we dive into real-world examples where business logic clashes with human tendencies, from time tracking to communication challenges and conflicting incentives. We share strategies for bridging the gap, including clear rationale, collaboration across teams, and open forums to build trust. If you’ve ever wondered why good processes fail despite good intentions, this episode is for you.

Useful Links:

• The Messy Middle Matters Merch: messymiddlemerch.com
• The Messy Middle Matters Glossary: messymiddlematters.com/glossary
• Feedback for The Messy Middle Matters: messymiddlematters.com/feedback
• Amanda Jane Lee on LinkedIn: https://www.linkedin.com/in/amandajanelee/
• Indra Klavins on LinkedIn: https://www.linkedin.com/in/indrak/