Ep. 347 | Brewing Up a Snack Empire: Cam Passantino and the Rise of Knotty Pretzels

In this episode of Small Biz Florida, hosted by Tom Kindred, the focus is on the vibrant craft brewing industry in Florida, specifically at the 2025 Florida Brewers Guild Conference in Tampa. The episode features an interview with Cam Passantino, Vice President of Sales for Knotty Pretzels—a company that’s carved out a unique place in the craft beer scene by offering the perfect complementary snack.

Cam shares his unconventional journey into the pretzel business, which began during his college years at the height of the COVID-19 pandemic. What started as a small garage operation has grown into a brand recognized in breweries and supermarkets across the Southeast.

The conversation explores the entrepreneurial grind, lessons learned in a startup environment, and Knotty Pretzels’ creative marketing strategy of offering free product samples to build trust and partnerships with breweries. The episode wraps up with info on where to find Knotty Pretzels and a reminder to connect with Small Biz Florida online.

This podcast episode was recorded live at the 2025 Florida Brewers Guild Conference hosted at the Tampa Marriott Water Street. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.

Connect with Our Guest:

https://www.knottypretzels.com