Ep. 34- Creating a Culture of Learning: How to Drive Productivity and Innovation in Your Sales Team

In this episode of Revenue Jam, Matt Green and Alex Mislan discuss how to create a culture of learning within a revenue organization. Listeners can expect to gain insights on why building a culture of learning is important, how it differs from just having coaching, and practical steps leaders can take to start fostering this culture.

Key Discussion Points:

- A culture of learning treats learning like a business objective - it's measured, prioritized, and resourced (02:16)

- Coaching tends to be situational and deal-specific, while a culture of learning focuses on underlying skills and behaviors (08:48)

- Building a culture of learning leads to greater innovation, productivity, and optimal performance from teams (04:37)

- Leaders often fall back on coaching instead of building a culture of learning due to desire for immediate results and competing priorities (07:14)

- Important to start with small, measurable steps - open idea submissions, increase visibility, get executive sponsorship (22:24)