Ep. #334 - From Racing Cars to Marine Operations: Jace Romine's Unique Journey

In this episode of GarageCast, we talk with Jace Romine's of Union Marine in the Seattle area about the evolving marine industry and the mindset shifts driving dealership success. Jace shares his unconventional path into boating—from auto repair to real estate and bail bonds—and how it shaped his approach to leadership and sales.

We discuss smarter CRM use, collaborative lead management, rising boat prices, changing buyer demographics, dealer–OEM relationships, and the potential role of AI in marine retail. A quick, insightful look at the future of boating and dealership sales.