In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.

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Best Moments:

(01:21) Dave from Rochester asks about email preheaders and their importance

(01:56) What preheaders are and why they’re valuable real estate

(03:15) The three magic words for preheaders: AND, BUT, PLUS

(04:41) Emojis in preheaders—the “bookend emoji” trick

(05:57) Testing emails with no preheader for visual differentiation

(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)

(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference

(08:08) Behind-the-scenes look at the celebrity selection process

(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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AND Don’t miss out on these awesome FREE upcoming Quick Hits!

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Marigold: May 30th 11am est. More info coming soon!

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