Ep. 3- How To Find Your Audience In 30 Minutes

In this episode, Adam Shaw discusses strategies for finding and talking to potential customers on LinkedIn, Reddit, and in specialist communities. Listeners can expect to learn tangible tips for identifying and connecting with niche audiences relevant to their product or service.

Key Discussion Points:

- How to leverage LinkedIn Sales Navigator to find highly targeted prospects (00:00:50)

- Asking questions and providing value on Reddit to build trust and credibility (00:03:38)

- Using communities like The Hive Index to connect with your audience (00:04:03)

- Common mistakes founders make when trying to identify their target customer (00:07:06)

- A step-by-step framework for clearly defining your ideal customer profile (00:08:58)