Ep. 287 The Sweet Spot of Sales Messaging so You Don't Over Promise

How do you sell your online program without sounding salesy or making promises you can’t guarantee? If you’ve ever felt stuck between wanting to help more people and fearing that your sales messaging might be “too much,” this episode is for you.

In this episode, I’m diving into the sweet spot of ethical and effective sales messaging—especially for health professionals like you who want to grow your programs without feeling out of integrity.

You’ll hear:

• Why vague sales copy is costing you clients (even if your program is amazing)

• The spectrum between “unflavored” and “sensational” marketing—and where YOU should land

• Real examples of how I marketed my IBS program using honest stats (not hype)

• Why Harvard’s approach to selling applies to your practice too

• How to confidently talk about results without overpromising

Whether you’re launching your first online program, refining your messaging, or trying to scale your sales, this episode will help you clarify what you say, how you say it, and why people need to hear it.

👉 Being ethical doesn’t mean being invisible.
It’s time to own your value and share it clearly with the world.

🎧 Mentioned in this episode:

💥 Join the FREE Masterclass:
Learn how to create, structure, and sell online programs for your health business — without hype or overwhelm.
➡️ https://leverageyourpractice.com

💡 Get Instant Access to 40+ Trainings + Software:
Join the Healthcare Impact Academy starting at just $149/month
➡️ https://healthcareimpactacademy.com

Let’s connect!
📱 DM me “masterclass” on Instagram → @theleveragepractice

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