Ep. 26 Selling smarter, staying authentic and thriving in tough markets, with John Barrows
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Ep. 26 Selling smarter, staying authentic and thriving in tough markets, with John Barrows
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In this episode of The Consultancy Edge, I interview John Barrows, CEO of JB Sales, whose journey from hammering out 400 cold calls a week to advising Salesforce, LinkedIn and Amazon has made him one of the most respected voices in sales.
We unpack why so many founder-led sales teams stall, how John rebuilt his business after losing $6 million in revenue virtually overnight and why authenticity - not AI - will be your ultimate sales advantage.
John shares his no-nonsense approach to prospecting, the overlooked power of referrals and why working smart and hard is non-negotiable if you want to stay ahead.
If you’ve ever wondered how to sell in tougher markets, balance human connection with tech or avoid becoming obsolete in the AI era, this is a conversation you can’t afford to miss.
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