Ep25. Lies & Misinformation In The Leathergoods Industry

Sell Your Leathergoods! Avoid this #1 Costly Mistake. Storytime 🎁Want a FREE course? 👇Are you new to the Leathercraft Masterclass? 👇To get started, claim your video course (& discover the #1 thing every leathercrafter NEEDS to know). Go now and sign up! The video course (instant access) will be in your inbox in UNDER 60 seconds from now! ⏰📥 👉 https://www.leathercraftmasterclass.com/fineleathercraftcourses I'll see you there, Philip Discover how the online courses can help you and your leathercraft: https://www.leathercraftmasterclass.com/ Other useful resources: Follow on Instagram! https://www.instagram.com/leathercraftmasterclass Read the Blog! https://www.leathercraftmasterclass.com/blog-1 Follow on Tik Tok! https://www.tiktok.com/@leathercraftmasterclass Follow on Facebook! https://www.facebook.com/leathercraftmasterclass so recently I was told something that I think quite possibly could have been just an absolute lie to my face or the person that was giving me the information was just completely misinformed I'll let you guys decide when I tell you the story you can let me know in the comments below what you think uh transpired in this situation but it was a recent visit to London which I go there all the time a lot that you guys know I make videos about it I do a lot on Instagram and stories reels it's a great place to go for inspiration I like to visit a lot of the boutiques pick stuff up handle it have a look at it and just kind of mentally break things down it just gives me great inspiration uh for the creation of leather goods for you guys but there's one thing that I noticed when visiting many of these leather goods boutiques and that is with the sales people that work there sales people love to leverage story and information about the product that generates some kind of emotional connection okay that's part of what selling is for they're there to encourage you to buy so they have to say something and they want you to get that connection but when is telling a story that's just based on fallacy or making things up what you know what is going too far to you guys because story is incredibly powerful in sales there's a great book I'll make a book recommendation I'm getting the habit of doing that is uh story brand great book uh one of my favorites and just shows the impact the the power and importance of story but when is it going too far when the person is just making things up just trying to get that sale and it's almost every Boutique that I go to they will talk about their history The Heritage the provenance and even if they don't tell you anything when you walk in like reason I walked into Hermes and they have some of their vintage uh Saddlery attack you know all the hardware and things hanging from the ceilings and also on walls and talking about the history and vintage photographs you know it works they love it people love that history and when they talk about the products they'll tell you the kind of leather and they will tell you where it comes from and who made it and whether or not it was handmade or hand stitched there's one particular instance recently where I went into a leather goods store and it was an English leather goods maker quite well known I won't say the brand um just to cover myself a little bit but they're famous for making typically English leather goods we're talking attache cases doctors bags briefcases all sorts of bridal leather goodies now recently they've come out with a new line of leather goods it doesn't it has the essence of English leather goods but it's a lot more contemporary it looks like something that um Gucci could have come out with or Vuitton it's it's a little bit more modern a little bit more European in style should I say so I was there and the salesperson comes over to me and we get talking about the leather goods and I don't mention that my maker I'm just you know I'm there just to you know possibly buy something even sometimes I do and I asked about the new range that the this brand has come out with and I I can already tell it's not made in the UK it's just a hunch so I said this new line that you have of Handbags and purses and where are they made because I know you make a lot of it in the UK and he said oh no these are made in Italy using leather from Tuscany I said oh that's interesting good quality leather and he said yes um the main difference between the English leather that we use for some of our other goods and this new range is the new range is tanned in Tuscany which creates a softer leather so I just kind of like nodded and thought Oh really it's kind of encouraging to keep talking and he said yes in fact the reason it's soft is because the climate out there is a lot more humid because English leather is just too dry to make these bags and you just can't get it this soft and it was almost like he was kind of his eyes were wandering trying to kind of bring more stuff out to tell me just to keep the conversation going ...