Ep. 25: Guest - Tamer Osman. Partner Groups: Powering Sales Success

This Week's Episode: In this episode of Software Sales Simplified, hosts Kevin Donville and Matt Long welcome Tamer Osman, a seasoned expert in software partnerships. They discuss the critical role of partnerships in driving sales success, the evolution of Tamer's career, and the innovations shaping the software industry. Tamer shares insights on hyperscalers, the impact of AI and automation, and the importance of education in partnership strategies. The conversation emphasizes the need for commitment and collaboration within organizations to build effective partner programs.About Our Guest - Tamer Osman:Tamer Osman is a respected leader in the tech partnerships space with over 25 years of experience driving growth and innovation across enterprise software, cloud services, system integrators, and startups. He has built and scaled partner programs at major organizations including AWS, IBM, Salesforce, KPMG, and Infosys, contributing to five successful company exits. Known for his results-driven approach and ability to build trust with stakeholders, Tamer has managed strategic alliances generating over $1B in partner-influenced business and founded RGlobe, a collaborative selling SaaS platform adopted by Oracle. His career began during the dot-com boom, where he helped launch KPMG’s e-business division and held impactful roles with Cisco, Microsoft, and others.Beyond tech, Tamer is passionate about social impact. He co-founded the Diablo Valley Tech Initiative (DVTI), partnering with local colleges and civic leaders to create tech career opportunities for underserved communities while promoting sustainability and economic inclusion in the San Francisco East Bay. A keynote speaker and global traveler, Tamer holds a B.S. and M.A. in Industrial Technology from Cal Poly and completed postgraduate studies in Innovation and Entrepreneurship at Stanford. He believes in staying curious and giving back—because the more you give, the more you get.How to Find out More About Tamer:You can find Tamer's profile on LinkedIn:https://www.linkedin.com/in/tamerosman/Chapters:00:00 Introduction 01:49 Tamer's Background04:55 The Importance of Partnerships in Software Sales06:45 Innovations and Disruptions09:59 Building Successful Partner Programs13:22 Fostering Collaboration Between Sales and Partners16:04 Different Types of Partnerships18:44 Driving Success 21:18 The Importance of Partnerships23:22 Disruptions24:21 AI and Automation28:24 The Rise of Marketplaces35:00 Building Successful Partner Programs39:03 Common Pitfalls40:57 Advice for Partner Managers45:13 Goodbye46:21 Subscribe!About Software Sales Simplified:Visit us at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Linkedin:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send us your questions at ⁠- ⁠⁠[e-mail]⁠⁠⁠"What is a Sales Engineer?" - Education Series on YouTube: https://www.youtube.com/playlist?list=PLxuHbkRfIWtVj_Hg1GYBIg-o5M-icJLn0Get Your Copy of "Winning Faster"!Available Here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.strategicsalesoptimization.com/move-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Why Listen to Software Sales Simplified?Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.Copyrighted Broadcast:Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved.