Ep 242 How to Build the Perfect Sales Mix for Your Travel Business

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You cannot build a marketing plan before you have a sales plan, and yet, that's exactly what most travel advisors are out here doing!

Before you touch your content calendar or post another reel, you need to know your income goal, your capacity, and exactly what types of trips are going to get you there.

In this episode, I'm breaking down how to figure out your perfect sales mix so you can stop booking everything and start making real, strategic money in your travel business.

Whether you're a cruise specialist, an African safari advisor, or a theme park pro, going deeper on fewer things is what turns you from a transactional booking agent into a true and trusted advisor your clients can't stop talking about.

Questions this episode answers:

• How do I figure out what to sell in my travel business?
• What should my sales mix look like as a travel advisor?
• How many trips do I need to sell to hit my income goal?
• Why do I need a sales plan before I create a marketing plan?
• How do I choose a travel niche that actually makes me money?
• How can I increase my commission revenue without working more hours?
• What is the best way to boost sales in a travel agency?
• How do I transition from booking budget travel to selling luxury trips?
• What are the best upsells and add-ons for travel advisors?
• How do I stop taking every client and start building a profitable travel business?

Enjoy (and take action!)

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

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