Ep 241: When Emotion Meets Discipline in the Cow Herd w/ John Maddux

Today we sit down with Nebraska rancher John Maddux of Maddux Cattle Company to talk about business decisions that often matter most — and are sometimes the hardest to make. John shares how a disciplined financial mindset has shaped their operation over generations, including how they evaluate cows as assets, balance emotion with economics, and make long-term decisions designed to keep the ranch viable. We also dig into replacement strategy, heifer development, and how managing appreciation and depreciation in the cow herd plays into overall profitability. It’s a thoughtful conversation on ranch management, financial focus, and what it takes to build an operation that lasts. Plus we'll talk about their upcoming "Maternalizer" Mature Bred Cow Herd Dispersal Sale.

Then, a visit with Ted Perry (Purina) about how we need to evaluate our mineral program throughout the year.

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