Ep. 238 The Moral Crisis of Marketing

Episode Summary:

In this deeply personal and thought-provoking episode, Kristen opens up about the emotional challenges of the past year, including the unexpected loss of her beloved dog Hank. But this conversation is about much more than personal hardship—Kristen invites listeners into her raw reflections on the moral dilemma of marketing, the unhealthy patterns often baked into the personal development space, and how the industry subtly preys on people’s insecurities.

She shares powerful insights from behind the scenes of entrepreneurship, including conversations with high-level business leaders who are grappling with the same ethical concerns. Kristen explores the difference between building a business from empowerment versus shame, and why she’s committed to creating sustainable, holistic success through her new venture, Sondera.

You’ll walk away with a renewed sense of clarity, challenged thinking, and the motivation to pursue growth from a place of wholeness—not hustle. This is a must-listen for anyone who’s tired of burnout, tired of the same old formulas, and ready to rewire success on their own terms.

What You'll Learn:

• Why fast fixes and dopamine-driven purchases keep us stuck
• The hidden ways marketing tactics prey on fear and urgency
• The difference between empowered growth and shame-based action
• Why so many people struggle to implement what they’ve learned
• Kristen’s behind-the-scenes journey in building a truly holistic business model
• How to break the cycle of self-growth shame and finally experience sustainable change

Key Takeaways:

• Success isn't just about results—it's about how we become in the process.
• The personal development industry often teaches transformation from a place of lack. It’s time to shift that.
• You don’t need more strategy. You need better tools for implementation.
• Buying from panic and shame rarely leads to lasting transformation. Empowered decisions do.

🎉 Special Announcement:

Kristen is hosting a brand new 3-day event:

🎯 The Success Rewire

🗓️ December 8–10

💸 Just $9

This event will help you stop quitting on yourself and finally follow through on the growth you’ve been chasing. No gimmicks. No shame. Just tools that work.

Follow @thekristenboss on Instagram for updates and keep an eye on your email.

Timestamps:

• 00:00 – Holiday reflections and recent personal losses
• 04:30 – The broken model of hustle-based business building
• 09:20 – A conversation with a high-level entrepreneur on burnout
• 12:45 – The ethical dilemma of scarcity marketing
• 18:40 – The psychology of empowered vs. shame-based purchases
• 23:50 – What Sonera is really about and why it matters
• 27:00 – Announcing the 3-Day Event: The Success Rewire
• 32:00 – Breaking the cycle of self-growth shame
• 35:00 – Final thoughts and invitation

Connect with Kristen:

• Instagram: @thekristenboss
• Website: www.kristenboss.com or www.sonderalife.com

If this episode moved you, inspired you, or made you rethink success—share it on Instagram and tag @thekristenboss. She might just shout you out!