Ep 23 - Mapping the Customer Journey

In this episode of The Clerics of Marketing, Adam walks through one of the most important tools in business: the customer journey map. He breaks down what makes someone actually buy from you, call you, or choose your service over another. From defining your top customer profiles to understanding their challenges, motivations, and pain points, Adam explains how to see your business through your customers’ eyes.

He walks through each stage of the journey — awareness, consideration, conversion, retention, and referral — and shows how electricians and other home service pros can use this framework to shape their messaging, ads, website, and overall strategy. Using real examples like standby generators and storm season frustrations, Adam connects the dots between customer behavior and smart marketing.

You’ll learn how to identify what your customer is thinking, what they’re feeling, where they interact with your brand, and how to move them from “never heard of you” to “lifelong client who tells everyone.” If you want clearer messaging, stronger connection, and more consistent growth, this episode gives you a simple but powerful roadmap to get there.