Ep. 22 How Your Quiz Can Help You Uncover Buyer Behaviors

You’ve been told to speak to your “ideal client.” But what if your audience is filled with multiple types of buyers—each with different motivations, needs, and decision-making styles?

We’re exploring how a quiz helps you identify where someone is in their journey, what drives them to take action, and how to follow up in a way that truly resonates. If you’ve been stuck wondering how to “nurture” effectively, this one’s for you.

In this episode you'll learn:

• Why people with the same goal are still very different buyers
• How a quiz gives you insight into motivation and buyer behavior
• Why traditional lead magnets fall short when it comes to segmentation
• The 4 buyer types you need to be speaking to (and how to spot them)

You’ll leave this episode with a fresh perspective—and a clear strategy—for turning one quiz into a personalized path for every kind of buyer.

Resources & Links

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!