Ep 22: How To Leverage Podcasts To Grow Your Business

Thinking about starting a podcast… but feeling overwhelmed, nervous, or unsure where to even begin? You’re not alone — and in this special episode of Your Marketing Mentor, I’m sharing a live talk I gave for CEO Moms where we got real about how to use podcasting as a visibility and content powerhouse.

Whether you're considering launching your own show or want to grow your brand by being a guest on others, this episode is full of strategy, encouragement, and actionable tips.

🎯 What you’ll learn:
– Why podcasting builds authority + trust
– The 3 options for using podcasting in your business
– How to repurpose episodes into all your marketing content
– What to do if you hate being on camera
– Tools + resources to help you get started as a guest

🎧 Listen in and get inspired to show up — even if your voice shakes 💕

⏱️ Timestamps
00:00 – Introduction & Welcome
00:35 – Meet Sherry Sutton, Marketing Mentor
00:58 – Helping Small Business Owners with Marketing
01:40 – The Value of Podcasting & Session Overview
02:45 – Audience Podcast Experience & Icebreaker
03:48 – Barriers to Starting a Podcast (Time, Nerves, Where to Start)
04:06 – Overcoming Fear & Self-Doubt
04:52 – Podcast Popularity & Key Statistics
06:15 – The Rise of Video Podcasts & YouTube’s Role
08:35 – Why Strategy is Essential Before Starting a Podcast
09:23 – Does Podcasting Make Sense for Your Business?
10:26 – Three Options: Start a Podcast, Be a Guest, or Both
11:01 – Why Start a Podcast? (Brand Awareness, Authority, Lead Gen)
12:44 – Using Podcasts for Content Repurposing & Social Media
15:07 – Reasons Not to Start a Podcast (Time, Consistency, Tech)
19:57 – Q&A: Outsourcing Podcast Production & Costs
21:48 – Repurposing Daily Activities into Content
24:08 – Being a Guest on Podcasts: Benefits & How-To
25:33 – Building Partnerships & Practicing Your Message
27:11 – Getting Content from Podcast Appearances
28:00 – Who Makes a Good Podcast Guest?
29:14 – Resources for Finding Guest Opportunities (Qwoted, FB Groups, PodMatch)
33:57 – Heart of the Hustle Podcast & Studio Overview
36:34 – Q&A: One-Sheets, Marketing Criteria, Episode Length, and More

✨ Let’s Connect:
Instagram: @sherrysuttonmarketingmentor
Free Marketing Resources: sherrysutton.com
Explore My 1:1 Mentorship: https://www.sherrysutton.com/mentorship

📺 Watch the full episode here on YouTube or tune in on your favorite podcast platform!

And don’t forget to hit subscribe + leave a review if this episode helped you.

XO,
Sherry
Your Marketing Mentor 💖

🚀 Let’s Talk Podcast Launch Lab

Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get:
8 weeks of hands-on coaching + live sessions

In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works

Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more

Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026

👉 Let’s Make It Happen

Ready to stop planning and actually launch?
Learn more here: www.sherrysutton.com/podcastlaunchcourse