Ep. 2.14 | Rebranding for Success in Business w/ Sherrell Martin

Summary
In this conversation, Shanel Evans and Sherrell Martin discuss the evolution of financial management and bookkeeping, particularly in light of the COVID-19 pandemic. Sherrell shares her journey from traditional accounting roles to creating a training program for aspiring bookkeepers, emphasizing the importance of adapting to industry needs and the challenges of career pivots. They explore the fears associated with change, the necessity of embracing new opportunities, and the importance of teaching comprehensive financial skills to future bookkeepers. In this conversation, Sherrell T Martin shares her journey of starting her own business to gain flexibility as a parent, the importance of rebranding for success, and her mission to empower others through teaching bookkeeping. They discuss the rise of women entrepreneurs, the resilience of bookkeeping as a profession, and the significance of building a supportive community. Sherrell emphasizes the need for a mindset shift in addressing the needs of individuals who prefer employment over entrepreneurship, and the challenges of embracing imperfection in business.
Key Takeaways

• Sherrell's pivot was inspired by the need for better bookkeeping education.
• The fear of change can be outweighed by the need for new opportunities.
• Balancing logical training with entrepreneurial risk-taking is crucial.
• The need for comprehensive bookkeeping education is greater than ever. Starting a business can provide the flexibility needed for family commitments.
• Rebranding can significantly impact business success and client engagement.

Connect with Sherrell: https://www.instagram.com/sherrelltmartinhttps://www.linkedin.com/in/sherrelltmartin

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com

• Apply to be a Guest: www.structureandsoulpodcast.com

• LinkedIn: Shanel Evans

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