Ep. 2.12 | Creating Value in a Noisy Digital World w/ Josh Klemons

Summary
In this conversation, Shanel Evans and Josh Klemons explore the intersection of digital marketing and progressive politics, discussing strategies for creating value online, building community, and engaging audiences. Josh shares insights from his journey into digital marketing, emphasizing the importance of adding value rather than focusing solely on sales. He introduces the concept of 'bricks and feathers' in content strategy and offers practical tips for balancing news consumption with productivity. The discussion highlights the lessons businesses can learn from political campaigns, particularly the significance of connection and community engagement.
Key Takeaways

• Content should be relevant to your business's core values.
• Bricks represent core messages; feathers represent fun, engaging content.
• Building an audience requires moving people off social media.

• You are a megaphone for the community, not a superhero.

Connect with Josh:tiktok.com/@jlemonsklinkedin.com/in/joshklemonshttps://bsky.app/profile/jlemonsk.bsky.social

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com

• Apply to be a Guest: www.structureandsoulpodcast.com

• LinkedIn: Shanel Evans

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