Ep 21: Jenna Jamison: Scarcity, Mainstream Marketing, and the $100M Club Jenna Exit

What does it actually take to rise above everyone else in a brutally crowded industry—and turn personal talent into a company worth over $100 million?

In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Jenna Jamison to break down how she transformed herself from a performer into a business operator, brand architect, and ultimately the founder of Club Jenna—one of the most successful exits in entertainment history.

This conversation isn’t about one industry. It’s about principles that apply to any entrepreneur, creator, or high performer trying to cut through noise. Jenna explains why looks were never the advantage, why flooding the market kills demand, and how scarcity, preparation, positioning, and mainstream attention changed everything.

From buying a Times Square billboard when no one thought it was possible, to intentionally limiting output, to building a “vault” of assets that gave her massive leverage in negotiations—this episode is a masterclass in turning visibility into value and fame into equity.

If you’re building a brand, a company, or a reputation in a noisy market, this episode shows what actually makes the difference.

Inside This Episode, You’ll Learn:

• Why talent alone is overrated in crowded markets
• How scarcity beats volume when building long-term demand
• Why Jenna treated her career like a CEO—not just a performer
• The strategy behind the Times Square billboard that made international news
• How mainstream PR and media created leverage far outside her industry
• Why learning production, marketing, and distribution changed her power position
• How Club Jenna was built as a real business—not just income
• The value of building a “vault” of assets instead of living release-to-release
• How the Playboy acquisition was structured (upfront + backend leverage)
• Why boundaries, preparation, and focus outperformed hype

🎁 Free Gifts & Resources Mentioned:

Wealth Blueprint — Free Resource
A step-by-step blueprint created with SWI speakers to help you move toward your ideal life
👉 Here

Swedish Wealth Institute Events — Free Ticket
Featuring Robert Kiyosaki, Les Brown, Nick Vujicic, Brian Tracy, Jack Canfield, Marci Shimoff & more
👉 Here

🎙 Guest:

Jenna Jamison
Entrepreneur | Author | Founder of Club Jenna
One of the most recognizable names in entertainment history, Jenna built Club Jenna into a global brand and sold the company for over $100 million.

🎙 Host:

Daniel Wood
Founder, Swedish Wealth Institute

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