Ep 20 - Finding Vision & Traction

In this solo episode of The Clerics of Marketing, Adam walks listeners through the EOS Vision Traction Organizer (V/TO) — a powerful framework from Gino Wickman’s Traction that helps business owners create alignment, clarity, and focus. Adam breaks down how The Marketing Clerics uses the V/TO to set goals, define core values, and plan quarterly priorities — even when the company was under $100K in revenue.

He explains each section in detail, from defining your core values and focus to building a 10-year target, marketing strategy, and 3-year picture that keeps your team unified and motivated. Adam also shares how The Marketing Clerics’ DISCIPLE core values guide every decision they make and how home service businesses can apply these same principles for long-term success.

You will learn:

• How to build and use the EOS Vision Traction Organizer

• Why defining your core values and focus early creates lasting clarity

• How to connect your 10-year goals to actionable quarterly “rocks”

• How to identify and prioritize key business issues for steady progress

• Real examples of how faith, structure, and stewardship shape business growth

It’s a masterclass in getting your business organized — grounded in practical steps and faith-driven leadership.