Ep. 2: Zach Hudson, Onton

Could you outship and outshine other startups in your sector if you’d raised 25 times less?
Zach already is. Onton is building e-commerce search that finds exactly what you’re looking for with natural language and images.

Online shopping today is crazy inefficient. The average shopper spends 15 hours to make ONE purchase decision.

Onton is bringing us to a world where that purchase decision will happen with 1 search on 1 website. And they’ve made serious progress: Deft already converts 5 times better than traditional retailers.

My favorite part of Onton? The behavior change I think they’re going to facilitate: conscious consumption. Onton will make sure you don’t spend 15 hours being bombarded by ads that make you buy things you’d never have cared for.

Note: Deft (shopdeft.com) is now Onton (onton.com). They rebranded shortly after this podcast.