Ep. 2- How To Build A Tactics Plan In Under An Hour

In this episode of Marketing for Founders, host Adam Shaw walks through the key steps for creating a tactical marketing plan for B2B SaaS founders. He covers questions founders should ask themselves about their target customer and content strategy, organizing plans in Notion, common mistakes founders make without documented processes, and finding the right target audience.

Main Discussion Points:

- The 5 key questions founders should reflect on before creating a marketing tactics plan (00:43 - 03:20)

- Using Notion to clearly document marketing processes and avoid guesswork (03:35 - 06:14)

- Common mistakes founders make without detailed planning documents (06:40 - 07:29)

- The importance of identifying the right target audience for your tactics (07:36 - 07:38)