Ep. 2 - AIDA – The Art Of Writing Strong Attention-Grabbing Headlines

We explain the AIDA framework and how it can help you write headlines that grab a reader’s attention and encourage them to read. Most headlines are boring and repetitive rather than delivering all the benefits of engaging the reader with a gripping or exciting headline. It is not that difficult to change a headline from boring to captivating. See https://www.iguestpost.com/what-does-aida-stand-for/ for more information.