Ep 18 - What is in a Price?

In this episode of The Clerics of Marketing, Adam and Brian start off with some lighthearted football banter before diving into a deep and honest conversation about value-based pricing — what it means, how agencies use it, and how it impacts both clients and profitability.

They break down the real costs behind digital marketing services, why “cheap” packages often deliver minimal results, and how holistic marketing creates better long-term growth than single-focus approaches like SEO-only campaigns. Through personal stories, real client examples, and transparent math, they explore the tension between fair pricing, sustainability, and integrity in the marketing industry.

You will learn:

• What value-based pricing actually means for marketing agencies and clients

• The difference between cheap marketing and strategic, holistic growth

• Why agencies struggle to balance profitability with purpose

• How to identify “smoke and mirrors” in agency pitches

• What to look for in a long-term, trustworthy marketing partner

It’s an unfiltered look at the real economics of marketing — packed with insights for business owners who want honest results, not empty promises.